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6 Tips to Avoid Decision Paralysis

6 Tips to Avoid Decision Paralysis

Staring at 14 open browser tabs, I get distracted. How is my Minecraft city coming along? Distractedly, I click away to watch another tutorial. Or, I open Disney Plus to watch the latest Marvel creation. Or, I start filtering through my thousands of unread messages in...

Should I Reach Out to A Larger Website?

I had this question come up at a recent seminar I was teaching. A new business owner wanted to know if she should reach out to an organization to see if her business could be listed on their website. The answer was yes. Marketing is about communication, and the more...
Budgeting for Marketing

Budgeting for Marketing

My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...

You’ll Never Walk Alone

At 100 years old, Captain Tom Moore continued to achieve with his life. His Walk-a-thon fundraiser (100 laps for his 100th birthday) became a record breaking fundraiser in Britain that led to his knighting ceremony by the Queen, Elizabeth II in July. At 100 years old!...