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Should I Reach Out to A Larger Website?

I had this question come up at a recent seminar I was teaching. A new business owner wanted to know if she should reach out to an organization to see if her business could be listed on their website. The answer was yes. Marketing is about communication, and the more...
Budgeting for Marketing

Budgeting for Marketing

My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...

You’ll Never Walk Alone

At 100 years old, Captain Tom Moore continued to achieve with his life. His Walk-a-thon fundraiser (100 laps for his 100th birthday) became a record breaking fundraiser in Britain that led to his knighting ceremony by the Queen, Elizabeth II in July. At 100 years old!...

3 Principles to Make Your Marketing Shine

2021 has started weird, and normal is not on the horizon. So, what can you do as a small business owner to continue growing your business in the midst of crazy? Start simple, Stay the course, and focus on your customer. We humans tend to overcomplicate things. If you...