How To Market – Small Time Marketing

I have heard it 100 times if I’ve heard it once. No matter the industry, no matter the size of…

We live in the 21st century: we can chat with each other via video and via audio. We can play…

When I teach marketing, people want to talk about the best way to advertise. When I tell people I do…

I get asked whether I do SEO, search engine optimization, by business owners and by agency owners all the time.…

Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (COST PER CLICK) DEFINED CPC is another…

And here is another acronym tackled by our real-time writing team. CPI. WHAT IS CPI? CPI is (another) digital marketing…

WHAT IS CAC? As we swim through the sea of acronyms, another one we might run into is CAC. CACstands for…

I thought up the idea of swimming in a sea of acronyms while teaching at local lunch and learns: so…

Marketers love acronyms. Some of them are technical, like CAC. Others, like today’s acronym, FOMO, are all about mindset. FOMO is…

If you hire a group of marketing experts to build a marketing campaign, they will likely give you a document…