by Nathan Davis | Feb 24, 2021 | How To Market, SEO, Small Time Marketing
WHAT IS SEO? SEO stands for Search Engine Optimization. A search engine uses software to look for all the unique content on the internet and rank it. The goal of a search engine is to provide the result people are looking for when users search on it. An SEO...
by Nathan Davis | Feb 14, 2021 | How To Market, Small Time Marketing
My biggest hurdle for marketing was photo editing. Adobe and Apple products require significant investments of both time and money to learn. Add in the fact that I am red-green color deficient and you have a recipe for a long-road getting from idea to marketing...
by Nathan Davis | Feb 4, 2021 | How To Market, Small Time Marketing
My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...
by Nathan Davis | Feb 3, 2021 | Business Thoughts, How To Market, Small Time Marketing
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
by Nathan Davis | Oct 30, 2020 | Business Thoughts, How To Market, Small Time Marketing
I have heard it 100 times if I’ve heard it once. No matter the industry, no matter the size of the business, getting and keeping customers is the key differentiator between successful and bankrupt businesses. So what does it take to find and keep customers? It...
by Nathan Davis | Oct 11, 2020 | How To Market, Small Time Marketing
We live in the 21st century: we can chat with each other via video and via audio. We can play music together and dance, or watch a presidential speech and play a drinking game thousands of miles apart. Why, with so much more personal ways of connecting, do businesses...