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Should I Reach Out to A Larger Website?

I had this question come up at a recent seminar I was teaching. A new business owner wanted to know if she should reach out to an organization to see if her business could be listed on their website. The answer was yes. Marketing is about communication, and the more...
Budgeting for Marketing

Budgeting for Marketing

My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...