by Nathan Davis | Mar 12, 2021 | Business Thoughts, How To Market, Local Small Businesses, Small Time Marketing
Meet Gibby. When I was consulting with Debbie, the owner of Olive’s Mud Puddle, she told me how previous marketers had told her to advertise sales to get people to come in the door for her eclectic art and coffee shop. I get it. Marketing discounts are great for...
by Nathan Davis | Mar 1, 2021 | Small Time Marketing
I had this question come up at a recent seminar I was teaching. A new business owner wanted to know if she should reach out to an organization to see if her business could be listed on their website. The answer was yes. Marketing is about communication, and the more...
by Nathan Davis | Feb 24, 2021 | How To Market, SEO, Small Time Marketing
WHAT IS SEO? SEO stands for Search Engine Optimization. A search engine uses software to look for all the unique content on the internet and rank it. The goal of a search engine is to provide the result people are looking for when users search on it. An SEO...
by Nathan Davis | Feb 14, 2021 | How To Market, Small Time Marketing
My biggest hurdle for marketing was photo editing. Adobe and Apple products require significant investments of both time and money to learn. Add in the fact that I am red-green color deficient and you have a recipe for a long-road getting from idea to marketing...
by Nathan Davis | Feb 4, 2021 | How To Market, Small Time Marketing
My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...
by Nathan Davis | Feb 3, 2021 | Business Thoughts, How To Market, Small Time Marketing
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
