by Nathan Davis | Mar 11, 2021 | Business Thoughts, How To Market
When our marketing partners talk to me about HR, it is often seen as a dirty word (although RejuvenateHR is working on changing that). I want to take a moment to talk about the joys of people management and how a great HR plan can actually help your marketing succeed,...
by Nathan Davis | Feb 24, 2021 | How To Market, SEO, Small Time Marketing
WHAT IS SEO? SEO stands for Search Engine Optimization. A search engine uses software to look for all the unique content on the internet and rank it. The goal of a search engine is to provide the result people are looking for when users search on it. An SEO...
by Nathan Davis | Feb 3, 2021 | Business Thoughts, How To Market, Small Time Marketing
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
by Nathan Davis | Oct 10, 2020 | Business Thoughts, How To Market, Small Time Marketing
When I teach marketing, people want to talk about the best way to advertise. When I tell people I do marketing, they start asking me about Mad Men, a show about an advertisement business. But, are marketing and advertising the same thing? If they are not the same, how...
by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing
Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (COST PER CLICK) DEFINED CPC is another of those ubiquitous acronyms in the world of business marketing, specifically digital, or online marketing. CPC stands for “Cost Per Click” and refers to the billing...
