by Nathan Davis | Mar 11, 2021 | Business Thoughts, How To Market
When our marketing partners talk to me about HR, it is often seen as a dirty word (although RejuvenateHR is working on changing that). I want to take a moment to talk about the joys of people management and how a great HR plan can actually help your marketing succeed,...
by Nathan Davis | Feb 3, 2021 | Business Thoughts, How To Market, Small Time Marketing
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
by Nathan Davis | Oct 17, 2020 | Business Thoughts, Small Time Marketing
Starting a business is hard work. As small business owners, we often make it harder than it should be. There are so many pieces to starting a business, but at the end of the day there is only one question that defines whether you are running a business: can you...
by Nathan Davis | Oct 10, 2020 | Business Thoughts, How To Market, Small Time Marketing
When I teach marketing, people want to talk about the best way to advertise. When I tell people I do marketing, they start asking me about Mad Men, a show about an advertisement business. But, are marketing and advertising the same thing? If they are not the same, how...
by Nathan Davis | Oct 5, 2020 | How To Market, Small Time Marketing
If you hire a group of marketing experts to build a marketing campaign, they will likely give you a document that includes a description of your marketing personas. A marketing persona attempts to describe who you are going to reach with your marketing content. To...
