SEM | Small Time Marketing

SWIMMING IN A SEA OF ACRONYMS – CPC

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing

Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (COST PER CLICK) DEFINED CPC is another of those ubiquitous acronyms in the world of business marketing, specifically digital, or online marketing. CPC stands for “Cost Per Click” and refers to the billing...

SWIMMING IN A SEA OF ACRONYMS: CPI

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing

And here is another acronym tackled by our real-time writing team. CPI. WHAT IS CPI? CPI is (another) digital marketing acronym that stands for “Cost per Impression.” LikeCPC , CPI is a pricing model for digital ads. Unlike CPC, however, which is based on thenumber of...

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