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Who is Your Why?

Who is Your Why?

Simon Sinek wrote the literal and literary book called Start with Why. Just the title is its own book. When I am helping people think about starting a business, or changing a career, or … I run into the fact that your why is often a who. Who do you want to do...
Budgeting for Marketing

Budgeting for Marketing

My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...