by Nathan Davis | Jan 11, 2022 | Business Thoughts, Small Time Marketing
Simon Sinek wrote the literal and literary book called Start with Why. Just the title is its own book. When I am helping people think about starting a business, or changing a career, or … I run into the fact that your why is often a who. Who do you want to do...
by Nathan Davis | Nov 4, 2021 | Local Small Businesses, North Carolina
While visiting the the Raleigh-Durham area for some medical reasons, my wife and I looked for a lunch restaurant with quality food options and gluten-free buns. We found Corbett’s and tried it out. Locally owned and operated, Corbett’s feels like a diner...
by Nathan Davis | Aug 21, 2021 | How To Market, Small Time Marketing
Running a small business is a lot of work, often lonely or stressful work. When we are working on our marketing materials, it can be difficult to take the time and energy to do proper UX (user experience) in our designs. The symptoms of poor UX include websites that...
by Nathan Davis | Feb 4, 2021 | How To Market, Small Time Marketing
My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...
by Nathan Davis | Feb 3, 2021 | Business Thoughts, How To Market, Small Time Marketing
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
