by Nathan Davis | Aug 21, 2021 | How To Market, Small Time Marketing
Running a small business is a lot of work, often lonely or stressful work. When we are working on our marketing materials, it can be difficult to take the time and energy to do proper UX (user experience) in our designs. The symptoms of poor UX include websites that...
by Nathan Davis | Feb 4, 2021 | How To Market, Small Time Marketing
My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...
by Nathan Davis | Feb 3, 2021 | Business Thoughts, How To Market, Small Time Marketing
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
by Nathan Davis | Nov 17, 2020 | Business News, Small Time Marketing
Shane Shifflett at the Wall Street Journal recently did some in depth analysis of businesses who received the paycheck stimulus protection aid. The results, while sobering, are not surprising. The Wall Street Journal was able to analyze bankruptcy findings for the 300...
by Nathan Davis | Oct 17, 2020 | Business Thoughts, Small Time Marketing
Starting a business is hard work. As small business owners, we often make it harder than it should be. There are so many pieces to starting a business, but at the end of the day there is only one question that defines whether you are running a business: can you...
