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Budgeting for Marketing

Budgeting for Marketing

My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: “If you gave me $100 and I gave you $1000 back, would you do it?” This is the key promise of marketing, and it is often disappointing, because...

3 Principles to Make Your Marketing Shine

2021 has started weird, and normal is not on the horizon. So, what can you do as a small business owner to continue growing your business in the midst of crazy? Start simple, Stay the course, and focus on your customer. We humans tend to overcomplicate things. If you...