We 21st-century humans suffer from information overload. When you are running a business, it can be too easy to get sucked into the never-ending information flow.
Need to post something online?
Whoops! There goes an hour of your time as you wade through 18 different open tabs on 6 social platforms, 3 news sites, and 8 email addresses.
Need to write marketing materials?
First moment of writer’s block leads to 4 episodes of that show you already watched before. Another 2 hours gone.
We can be very good at giving ourselves excuses for not focusing on our work. The best way to avoid wasting time on electronic devices is to only use them for specific tasks.
Business owners with non-information services and products have an advantage over those of us who have to use our electronic devices.
But, it can really help your focus and get more work done if you just put away the electronics.
Put them away.
This blog was originally written in a $1 sewn composition notebook because every time I open my computer to get on Word or WordPress, I get distracted by those aforementioned 18 tabs. As a matter of fact, I have 18 tabs open in one session of my internet browser while I am copying this from my notebook to my website.
So, to reduce your distractions and succeed at your creative copywriting, take time to go old school.
Pen and paper.
Take a walk.
Talk through your plans with a friend before opening your Trello or Asana.
Then, when you’re ready, take focused time to get the right project done on your electronic devices.