Having ADHD often means that you are in all the wrong places at all the wrong times. A contemplative worship service becomes an opportunity to explore the underside of pews. A test becomes the time to sing those contemplative worship songs I was ignoring to study seating systems. As a child, I had the benefit of parents who helped me bring my attention back to the right place, the right time.
Now, as a business owner, most of my mental energy goes into directing my shifting focus to the right place, the right time.
WIth digital landscapes dotting your business’s daily activities, there is more to location, location, location than selecting the right physical property.
If your physical store is in a dead zone, you know you are in the wrong location. On the other hand, if your social media presence is on the wrong platform and connected to the wrong people, you will spend your time feeling busy but getting absolutely nothing done.
And you won’t even know it.
What You Don’t Know
Contrary to the popular proverb, what you don’t know can hurt you. Marketing for ADD business owners requires intense concentration on where you invest your limited moments of focus.
Much of my business processing, planning, and management is done on pen and paper. I recommend pen and paper for my clients. Pen and paper is a “location” that has much less distractions than the 19 tabs you are currently running on your Chrome browser.
When I meet with a business owner or other marketer to set up their social media, we spend a long time looking at what platforms the business needs to use.
Picking one without knowing what is the best platform can be a difficult and losing proposition. Just like opening a store in the wrong location.
For example, if you are targeting parents, tik-tok is not the place to be. If you are targeting 18-year-olds, don’t spend more time on Facebook than you do on Instagram or Tik Tok.
To manage your business and grow your marketing, never forget: location, location, location!