by Nathan Davis | Feb 24, 2021 | How To Market, SEO, Small Time Marketing
WHAT IS SEO? SEO stands for Search Engine Optimization. A search engine uses software to look for all the unique content on the internet and rank it. The goal of a search engine is to provide the result people are looking for when users search on it. An SEO...
by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing
Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (COST PER CLICK) DEFINED CPC is another of those ubiquitous acronyms in the world of business marketing, specifically digital, or online marketing. CPC stands for “Cost Per Click” and refers to the billing...
by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing
And here is another acronym tackled by our real-time writing team. CPI. WHAT IS CPI? CPI is (another) digital marketing acronym that stands for “Cost per Impression.” LikeCPC , CPI is a pricing model for digital ads. Unlike CPC, however, which is based on thenumber of...
by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing
WHAT IS CAC? As we swim through the sea of acronyms, another one we might run into is CAC. CACstands for “Customer Acquisition Cost.” It’s an important metric that can help tell you thevalue of your marketing. HOW IS CAC FIGURED? At its most basic, CAC is the...
by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing
I thought up the idea of swimming in a sea of acronyms while teaching at local lunch and learns: so much lingo that marketers use all the time is a foreign language to our potential customers. Here is another term in the endless parade of acronyms: CMS. What is a CMS?...
