Marketing News | Small Time Marketing

Why Do Mentoring

by Nathan Davis | Oct 14, 2020 | Business Thoughts, Marketing News, Small Time Marketing

I recently started volunteering with SCORE Charlotte, an organization dedicated to helping small businesses through mentoring. This is a volunteer position and one that I cannot ethically recruit clients from. Why am I volunteering with the busy life a business owner...

SWIMMING IN A SEA OF ACRONYMS – CPC

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing

Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (COST PER CLICK) DEFINED CPC is another of those ubiquitous acronyms in the world of business marketing, specifically digital, or online marketing. CPC stands for “Cost Per Click” and refers to the billing...

SWIMMING IN A SEA OF ACRONYMS: CPI

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing

And here is another acronym tackled by our real-time writing team. CPI. WHAT IS CPI? CPI is (another) digital marketing acronym that stands for “Cost per Impression.” LikeCPC , CPI is a pricing model for digital ads. Unlike CPC, however, which is based on thenumber of...

Swimming in a Sea of Acronyms: CAC

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing

WHAT IS CAC? As we swim through the sea of acronyms, another one we might run into is CAC. CACstands for “Customer Acquisition Cost.” It’s an important metric that can help tell you thevalue of your marketing. HOW IS CAC FIGURED? At its most basic, CAC is the...

Swimming in a Sea of Acronyms: CMS

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News, Small Time Marketing

I thought up the idea of swimming in a sea of acronyms while teaching at local lunch and learns: so much lingo that marketers use all the time is a foreign language to our potential customers. Here is another term in the endless parade of acronyms: CMS. What is a CMS?...

Swimming in a Sea of Acronyms – FOMO

by Nathan Davis | Oct 6, 2020 | How To Market, Marketing News

Marketers love acronyms. Some of them are technical, like CAC. Others, like today’s acronym, FOMO, are all about mindset. FOMO is fear of missing out. In the art of sales, FOMO is an emotion that marketers play to when closing a sale. “This weekend only,”...

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